lacapitale.com has received two awards:

IFCA'S 2011 Best of show and
an award of excellence for the Taylor-Ogusto family adventures web series

Quebec City - October 17, 2011 – La Capitale Financial Group has received the Best of Show award for its website, lacapitale.com at the 2011 Annual Awards Gala Ceremony of the Insurance & Financial Communicators Association (IFCA) held in Nashville on October 4, 2011. During the same ceremony, the Taylor-Ogusto Family Adventures Web series also received an award of excellence in the Integrated Campaigns promotion category. Ms. Frédérique Leclerc, Director, Web Strategy Development and Brand Imaging at La Capitale, was on hand to receive the awards.

Best of show

La Capitale received the Best of Show award in the IFCA's annual awards competition, which acknowledges initiative for websites aimed at clients of the insurance, financial services and consultation industries in Canada and the United States , as well as international organizations.

"La Capitale's new website was completely redesigned to give our clients a simple and enjoyable browsing experience," said Ms. Marie-Josée Guérette, Vice-President of La Capitale's Communications and Marketing Department. "Its innovative, user-friendly design and graphics, and its straightforward display, set it apart from other sites in its class. La Capitale is very proud to have received this award," Ms. Guérette added.

Both the Nurun group and the Zengo firm contributed to the development of La Capitale's new website.

Award of Excellence

The award of excellence, presented to La Capitale for the Taylor-Ogusto Family Adventures web series, acknowledges the design and quality of an integrated promotional campaign in print and electronic media. The Taylor-Ogusto Family Adventures web series, presented in web TV episodes and comic strip format, is followed by practical tips. It enables the company to appeal to its clients in an innovative and entertaining manner.

The web series was produced by the Frima video creation studio.

About the Insurance & Financial Communicators Association (IFCA)

The IFCA is a non-profit association providing professional development opportunities, continuing education and industry recognition for marketing, communications and creative professionals from the insurance, financial and consulting sectors.

About La Capitale Financial Group

Guided by the values of mutual aid and solidarity on which it was founded, La Capitale Financial Group works with people by providing access to insurance products and financial services tailored to their stage of life in order to build, protect and value what they feel counts for their financial security. Given the important social and economic role La Capitale plays, it is proud to contribute to the progress and well-being of the whole community.