La Capitale presents the VIVA Montreal Esprit Triathlon

February 5, 2018 – La Capitale Insurance and Financial Services will be the presenter of the VIVA Montreal Esprit Triathlon, which Quebec triathlon athletes consider to be among the top events.

The VIVA Montreal Esprit triathlon, which has been held for 33 consecutive years, has established itself as one of the best triathlon events in Quebec. With the wide variety of challenges, there is something for all participants – from novice to professional athletes – whether they’re competing individually or in teams of three.

In 2018, a new challenge, the VIVA Corporate Challenge presented by La Capitale, will draw even more amateur athletes to this sport. This challenge will bring together teams of co-workers who will compete in a sprint relay triathlon. The company with the best time will be crowned the champion of the VIVA Corporate Challenge presented by La Capitale and will receive a trophy, which it may proudly display for one year.

“The VIVA workplace health and wellness program is based on adopting and maintaining healthy lifestyle habits. The support of one’s peers in the process of making these changes is essential. The opportunity to work with colleagues to meet this challenge is one of the reasons why we decided to support it. It’s motivating to train with your colleagues!” said Annie Giguère, Director of Product Development and Marketing at La Capitale.

The VIVA Montreal Esprit Triathlon will take place at the Olympic Basin and the Circuit Gilles-Villeneuve on September 8 and 9, 2018. The VIVA Corporate Challenge presented by La Capitale will be made up of teams whose members relay each other to cover the 750 metres of swimming, 20k of cycling and 5k of running.

About La Capitale

La Capitale Insurance and Financial Group, created in 1940, has a strong presence across Quebec and throughout Canada. With over 2,680 employees and guided by the values of mutualism on which it was founded, La Capitale works with clients to build, protect and value what they feel counts for their financial security. It offers insurance products and financial services to the general public as well as to Quebec public service employees. With assets of $6.4 billion, La Capitale occupies a choice position among leading insurers in Canada.

About the VIVA Workplace Health and Wellness Program

For over 10 years, VIVA has offered a turnkey program that promotes the adoption of healthy lifestyle habits through motivating workplace activities. Over 10,000 workers in Canada have enjoyed the many benefits offered by the VIVA workplace health and wellness program.

About the VIVA Montreal Esprit Triathlon

The VIVA Montreal Esprit Triathlon was named Event of the Year in 2015 by Triathlon Quebec. 2018 will be the 34th consecutive edition of this event, which welcomes athletes of all ages and all levels of fitness. New athletes choose this race for its safety and its friendliness towards first-timers, while experienced athletes choose it because it is on a flat course and gives them the best chance of the season to beat their personal record. In addition to the triathlon and duathlon events, athletes will have an opportunity to compete in a 50k Fondo bike race, as well as 2.5k, 5k and 10k running races. Information: