The La Capitale Foundation announces winners of first ShineBEYOND prizes

Special prize to Patro Laval : Laurence Lacroix, communications and public relations advisor, Marie-Christine Lafrance, coordinator, Marie-Josée Guérette, Executive vice-president corporate affairs, Audrey Samson, intervener, Karine Breton, communications and public relations advisor

Over $50,000 dedicated to shining a light on three causes

February 28, 2018 – The La Capitale Financial Group Foundation is proud to announce the very first winners of the ShineBEYOND prizes, an initiative that aims to finance three projects related to one of the Foundation’s causes: autism, intellectual disability and vulnerable seniors.

Launched on November 1, 2017, the ShineBEYOND prizes generated considerable interest in the community. The jury has made its selections from among the many quality projects that were submitted in each of the eligible causes. Three projects stood out from the rest, winning $15,000 each toward the completion of the projects. A fourth project also caught the jury’s attention for its community and intergenerational merit, and was awarded a special prize of $7,500.

“At the heart of our community, there are people who need our support and recognition. I would like to thank every organization that took the time to submit a project, and congratulations to the winners. These projects will make a real difference in your circles and will shine light on your cause,” said Jean St-Gelais, Chairman of the Board and Chief Executive Officer of La Capitale.


The winning projects

Under the autism category, the Fondation À pas de géant (Giant steps) can now organize a training program on autism for bus drivers by creating an educational video to raise awareness and allow the drivers to interact in a helpful manner with autistic children.

Under the intellectual disability category, Défis-Logis Lanaudière will now have a chance to complete the Cuisiner, un défi à relever (Cooking, let’s take up the challenge) project! The project’s goal is to allow young adults from the residence and community to eat well by launching a community kitchen and putting together a recipe book tailored to their situation.

Under the vulnerable seniors category, the Service d’aide communautaire Anjou will bring back the Troupe d’humour pour aînés (Comedy group for seniors). This project allows seniors to write and act in a show that is a reflection of their reality, which will be presented in various residences and community centres.

Lastly, the jury awarded a special prize to Patro Laval for its workshop in which seniors and teenagers create photo essays. This intergenerational project will be held as part of International Day of Older Persons and its goal is to create relationships between two groups that have much to offer one another.

Touched by the initiative, illusionist Luc Langevin accepted to support this cause and announce the winning projects. “It’s an honour for me to be associated with ShineBEYOND and recognize the involvement with socially vulnerable people. Congratulations to the project winners who will be able to shine a light on their causes within their communities,” said Langevin.

The ShineBEYOND Call for Project is a La Capitale Financial Group Foundation initiative that aims to provide financial support for non-profit organizations dedicated to projects related to one of the Foundation’s three causes. The second edition will take place in the fall of 2018.

In line with La Capitale’s values of social commitment and responsibility and its people-first attitude, the company paid $1.3 million to 220 organizations in Quebec and across Canada in 2017, through its La Capitale Financial Group Foundation. The Foundation’s objective is to improve the quality of life for individuals, in particular those with an ASD or an intellectual disability as well as vulnerable seniors.


For more information or to watch Luc Langevin’s video:


About La Capitale

La Capitale Insurance and Financial Group, created in 1940, has a strong presence across Quebec and throughout Canada. With over 2,680 employees and guided by the values of mutualism on which it was founded, La Capitale works with clients to build, protect and value what they feel counts for their financial security. It offers insurance products and financial services to the general public as well as to Quebec public service employees. Again in 2018, La Capitale ranked among the Best Employers in Canada. With assets of $6.4 billion, La Capitale occupies a choice position among leading insurers in Canada.


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