The La Capitale Stow & Grow Account is revving it up on the web, offering a 2.5% interest rate

April 1, 2014 – As of April 1, the chipmunk character representing the La Capitale Stow & Grow Account will spring into action on the web. As this new animation is launched, a 2.5% promotional interest rate will be offered to all clients who open a new La Capitale Stow & Grow Account.

The mascot of the La Capitale Stow & Grow Account, a high-interest online savings account, is getting a makeover and, as of April 1, will be featured on YouTube, Yahoo Québec and Canoe. The launch of this new visual platform will be accompanied by a large-scale promotional campaign. For all new investors who open their first La Capitale Stow & Grow Account between April 1 and June 30, 2014, a 2.5% promotional interest rate will apply during the first three months. This promotion is also valid for the TFSA version of the account, which allows investors to grow their savings tax free.

"The La Capitale Stow & Grow Account is a savings method that more and more Quebecers are choosing. In addition to being available online at lacapitale.com with no service fees, it is secure and offers an interest rate that is much higher than that of a regular savings account with transactions. It allows investors to get their money working for them more quickly so that they can make their dreams a reality," said Jean-Pierre Lapointe, La Capitale's Marketing and Client Experience Director. "The animated chipmunk character, which will soon be featured on the web, invites people to boost their savings with a healthy 2.5% interest rate. It's a friendly way of showing Internet users the benefits of getting into the habit of putting money aside to achieve healthy savings," added Mr. Lapointe.

La Capitale Financial Group launched this high-interest online savings account in 2009 in an effort to encourage people to save. Ever since, it has continued to rise in popularity among people who are looking for a way to grow their savings quickly and securely. According to the Credit Counselling Society, personal finance experts recommend saving about 10% of your earnings. However, statistics show that, in the past year, 42% of Quebecers only saved the equivalent of 5% of their net earnings. By opting for automated periodic deposits into a La Capitale Stow & Grow Account, consumers can save money without even thinking about it!

About La Capitale
With over 2,900 employees and partners and guided by the values of mutualism on which it was founded, La Capitale Financial Group works with clients to build, protect and value what they feel counts for their financial security. It offers insurance products and financial services to the general public as well as to Quebec public service employees. With assets of $4.9 billion, La Capitale occupies a choice position among leading insurers in Canada.

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The La Capitale Stow & Grow Account is revving it up on the web, offering a 2.5% interest rate