2016 Snowmobile and ATV Tradeshows in Laval and Québec City to be presented by La Capitale General Insurance

Quebec City, December 10, 2015 — La Capitale General Insurance will present the 2016 snowmobile and ATV trade shows in Laval on October 28, 29 and 30 at the Place Forzani and in Quebec City on November 4,5 and 6 at the Centre de foires d'ExpoCité. The two events are presented in collaboration with SM Médias and the Services de Sports Motorisés, with the support of numerous partners.

La Capitale General Insurance has already demonstrated its leadership role in the leisure vehicle industry by presenting motorcycle trade shows in Montreal and Quebec City; the Expert Chasse, Pêche et Camping trade shows in Montreal and Quebec City; the Salon du Bateau in Quebec City, four Expo Nature trade shows held in Chicoutimi, Alma, Rimouski and Drummondville; and finally the Salon international de l’auto in Quebec City.

Two indispensable trade shows
Since Quebec has more than 500,000 licensed leisure vehicles, the Laval and Quebec City snowmobile and ATV trade shows are an exceptional opportunity for manufacturers to showcase their new models and latest technology as well as for dealers to display parts and accessories. All sectors, including fashion, tourism, clubs, outfitters, hotels and other companies, involved in this industry that generates more than three billion dollars in Quebec, will have the unique opportunity to display their new products and innovations. 

"Presenting these two trade shows fits perfectly with La Capitale’s activities. We believe our role as a responsible insurer goes beyond providing advantageous insurance products tailored to meet the needs of snowmobilers and ATV riders. We, along with the manufacturers, are also committed to promoting responsible and safe practices for these popular recreational activities," explained Yves Watier, Senior Director of Business Development and Marketing of La Capitale General Insurance.

In 2016, La Capitale will implement a profit-sharing program at the trade shows to benefit La Capitale’s snowmobile and ATV club partners. This financial support will be provided after a presentation by the clubs to La Capitale on a project to make trails safer for all users.

About La Capitale General Insurance
La Capitale General Insurance is a subsidiary of La Capitale Civil Service Mutual, currently celebrating its 75th anniversary. The company has experienced significant growth and is rated third among property and casualty insurers in Quebec. It owns other insurance companies such as L'Unique General Insurance in Quebec and Unica Insurance in Ontario. It has over 1,000 employees and written premiums in the amount of 859.8 million dollars.

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