Power Sport Services renews 3 year agreement with La Capitale General Insurance

Montreal, January 15, 2016 – Power Sport Services is delighted to announce the re-signing of a landmark three-year sponsorship agreement with La Capitale General Insurance.  Known for its innovative insurance products and excellent customer service, La Capitale General Insurance is one of the leading property and casualty insurers in Quebec.

As a result of this three year renewal agreement, La Capitale General Insurance will maintain its presenting sponsor title of the Quebec City and Montreal Motorcycle Shows through to the 2018 shows.

"We have been partnering with La Capitale General Insurance as our presenting sponsor of the Quebec City and Montreal Motorcycle Shows since 2013", says Robert Ramsay, President of Power Sport Services. "We look forward to continuing to work together to grow the shows to the benefit of everyone in the industry".

“We are proud to be renewing our partnership with Power Sport Services as the presenting sponsor of the Quebec City and Montreal Motorcycle Shows.  As a major player in power sport vehicle insurance in Quebec, this partnership is a perfect complement to the La Capitale portfolio of activities and events. Not only do we take pride in offering motorcyclists the most beneficial and tailored insurance products on the market, we are also committed to promoting safe and responsible riding”, says Yves Watier, Senior Director of Business Development and Marketing at La Capitale General Insurance.

About Power Sport Services™ (PSS) and La Capitale General Insurance

Power Sport Services™ (PSS) is the operating name of the incorporated for profit company 8061246 Canada Inc., a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV).  Power Sport Services™ focuses on innovation and leading edge management of the motorcycle, ATV and power sport vehicle shows and the Open Road Powersport Insurance program.

A subsidiary of La Capitale Civil Service Mutual, which is celebrating its 75th anniversary this year, La Capitale General Insurance is experiencing impressive growth and as a result now ranks third among property and casualty insurers in Quebec. It also owns other insurance companies, including L’Unique General Insurance in Quebec and Unica Insurance in Ontario. It employs over 1,000 individuals and generates some $859 million in written premiums.