Collect Familiplus points thanks to La Capitale

January 10, 2018 – La Capitale is proud to partner with Familiprix and enable its clients to earn Familipluspoints.

Familiprix customers enrolled in the generous Familiplus rewards program earn points when purchasing or renewing home, auto or leisure vehicle insurance with La Capitale. The Familiplus program is free and straightforward. It enables card holders to collect points on practically all in-store purchases, while adopting healthy lifestyle habits. The points can be converted into reward dollars and used to pay for future purchases of eligible products at Familiprix.

“La Capitale is pleased to partner with Familiprix, a Quebec business with which we share common values, including the adoption of healthy lifestyle habits,” said Marie-Claude Dulac, Vice-President of Sales and Client Retention at La Capitale.

“This partnership with La Capitale enables our clients to insure their assets while taking advantage of our Familiplus program, declared André Rhéaume, Vice-President of Marketing at Familiprix. We are happy to be able to rely on a partner like La Capitale.”

About Familiprix and the Familiplus program

Familiprix is a corporation with a unique business model: it is owned by its pharmacists. Familiprix’s network of more than 370 stores employs over 6,000 people and covers all regions of Quebec and New Brunswick. The user friendly Familiplus program, which has close to 500,000 members, rewards customers for their purchases and, with the My Familiplus mobile app, reinforces their healthy lifestyle habits. Familiprix is among the 150 most admired companies in Quebec (Source: 2016 Léger Reputation Study).

About La Capitale

La Capitale Insurance and Financial Group, created in 1940, has a strong presence across Quebec and throughout Canada. With over 2,680 employees and guided by the values of mutualism on which it was founded, La Capitale works with clients to build, protect and value what they feel counts for their financial security. It offers insurance products and financial services to the general public as well as to Quebec public service employees. With assets of $6.4 billion, La Capitale occupies a choice position among leading insurers in Canada. 

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