La Capitale teams up with golfer Hugo Bernard

Montreal – Montreal native Hugo Bernard has signed with seven new sponsors as he embarks on his highly anticipated career as a professional golfer, Higher Ground Sports Management Inc. announced today.

Bernard is thrilled to have the support of so many top-tier brands including: Quebecor, La Capitale Insurance and Financial Services, Claret Asset Management, BCF Business Law, KPMG, and TD Bank.

He will also be wearing apparel from Cutter & Buck in a newly signed agreement.

“I am extremely excited to partner with such a strong collection of brands, and the wonderful people behind those brands. I look forward to representing them all on the global golf stage and to having some fun as we go to work on some creative and effective activations,” said Bernard. “Above all, I am grateful for their support and belief in me as I begin my professional career.”

The native of Mont-Saint-Hilaire, Que. (a suburb of Montreal) was a decorated amateur and collegiate golfer before turning professional in 2018 after climbing to the top of the ranks for Canadian amateur golfers.

Bernard, 24, has full status on Mackenzie Tour-PGA Tour Canada for 2019 and will also play a handful of tournaments on PGA Tour Latinoamerica, where he is debuting this week at the Buenaventura Classic in Panama.

He will attempt to qualify for some PGA Tour and Tour events as well as he gets his feet wet on the biggest stages in professional golf.

A former member of Golf Canada’s national team, Bernard has been named part of Golf Canada’s Young Pro Squad for 2019  – which will see him gain valuable insights and coaching from some of the most knowledgeable names in golf. 

Bernard’s new sponsors will activate around him within Quebec, and will also enjoy branding on the golfer’s apparel. BCF will appear on Bernard’s golf bag.


La Capitale Insurance and Financial Services: “La Capitale is very proud to be associated with Hugo Bernard, a Quebec golfer whose talent and determination will take him to the top of his sport. Hugo is a rising star in the professional sports industry. We are honoured to play a role in his success,” said Jean St-Gelais, Chairman of the Board and Chief Executive Officer of La Capitale.

Claret Asset Management: “Claret is happy to support those who work hard and play fairly – we are proud to sponsor someone who has perfected a sport that embodies both professionalism and the art of gamesmanship,” said Alain Chung, Chairman and Chief Investment Officer of Claret Asset Management.

BCF Business Law: “We, at BCF, are extremely proud and enthusiastic to support the young Québec professional golfer Hugo Bernard, who recently successfully obtained his full membership on the PGA TOUR Canada. He is a very promising and talented new recruit who has just started on the Mackenzie Tour and we wish him every success for the future! “ - Mario P. Charpentier, Managing Partner at BCF Business Law

KPMG: "It's a privilege to be able to accompany Hugo as he gives the best of himself every day with the goal of achieving excellence. Leadership and determination are common values. KPMG is proud to support the achievement of his full potential," said Benoit Lacoste Bienvenue, Regional Managing Partner - Québec, KPMG Canada.

TD Bank: “TD Bank is thrilled to announce its support for Hugo Bernard as he embarks on his professional quest for golf stardom. TD is proud and honored to stand behind yet another talented and ambitious young Quebec athlete and we wish him tremendous success – CONGRATULATIONS HUGO!”

Cutter & Buck: “We are thrilled to add Hugo to our Cutter & Buck family and look forward to watching his immense talent rise through the professional ranks as he did as an amateur”, said Shane Brett, CEO of Cutter & Buck Canada.

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