La Capitale Insurance and Financial Services becomes the main presenting partner of the Festival Juste pour rire

Charles Décarie, President and CEO, Groupe Juste pour rire, Marie-Josée Guérette, Executive Vice-President Public Affairs and Corporate Outreach, La Capitale, and Patrick Rozon, Vice-President, Groupe Juste pour rire.

Montréal, July 17, 2019 Groupe Juste pour rire is extremely proud to announce that La Capitale Insurance and Financial Services will present the Festival Juste pour rire for a period of five years, starting with the 38th edition of the Festival. La Capitale Insurance and Financial Services is already the main presenter of the musical Mamma Mia!, and will also present this year’s main outdoor stage, which features an impressive lineup of performers every evening from July 17 to 28. 

 “We are very happy and proud to have a prestigious company like La Capitale Insurance and Financial Services as main presenter of the Festival Juste pour rire. La Capitale is helping to support creativity, innovation and the production of unique works of art by a Quebec cultural flagship. We are very grateful for the confidence that it is placing in the Groupe Juste pour rire.”

  • Charles Décarie, President and CEO, Groupe Juste pour rire

Beginning in 2020, the Quebec mutual company specializing in insurance and financial services will be included in the Festival’s signature, in addition to presenting the Scène La Capitale at the Place des Festivals, the Terrasse VIP, and three information kiosks for festivalgoers. La Capitale Insurance and Financial Services will also continue to sponsor the Juste pour rire musicals presented in Montréal and Québec City over the next five years.

“La Capitale is excited to partner with Just for Laughs, a leader in the comedy industry, and to contribute to the success of the JFL Festival and the Group’s musical productions for the next five years. Our Mutual has a strong tradition of supporting and promoting arts and culture in Quebec, and this strategic alliance is a great example of it. For La Capitale, it is the first partnership of this scope in the greater Montreal area and evokes our definite presence in that territory.”

  • Jean St-Gelais, Chairman of the Board and Chief Executive Officer of La Capitale Insurance and Financial Services

About La Capitale Insurance and Financial Services

La Capitale Insurance and Financial Services, created in 1940, has a strong presence across Quebec and throughout Canada. With over 2,600 employees and guided by the values of mutualism on which it was founded, La Capitale works with clients to build, protect and value what they feel counts for their financial security. It offers insurance products and financial services to the general public as well as to Quebec public service employees. With assets of $7.4 billion, La Capitale occupies a choice position among leading insurers in Canada. Given its key social and economic role, La Capitale contributes to the cultural and social vitality of the community by being actively involved with numerous events and organizations.

About Groupe Juste pour rire:

Groupe Juste pour rire focuses on the following three niches: festivals (in Montréal, Toronto, Vancouver and Sydney); television shows including comedy specials (including Gags, a show broadcast in 135 countries and on the screens of 100 airlines); and shows touring Canada and internationally. Montréal's Juste pour rire/Just For Laughs Festival, which will celebrate its 37th anniversary in 2019, is the largest and most prestigious comedy event in the world, welcoming more than 2 million spectators each summer. Groupe Juste pour rire has more than 100 employees in Montréal, Los Angeles, Toronto and Vancouver. 

The Festival Juste pour rire would like to thank its public partners: The Government of Canada, the Government of Quebec, Ville de Montréal, and Tourisme Montréal, as well as its main partners: Loto-Québec (Festival collaborator), Tangerine, Bell, Sleeman, Le Groupe Maurice, SiriusXM, Tim Hortons, and La Capitale Insurance and Financial Services, as well as its media partners: ÉNERGIE, Rouge FM, Radio-Canada, and La Presse+. In this period of renewal, the Festival Juste pour rire is pleased to have so many participating partners and to welcome new key players for the 2019 edition.

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